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Effect of Media Communication on "Sunshine Project"-- Several opinions on positive interaction between the anti-drug task and the media
(7)

(People's Daily Online)

17:17, January 05, 2013

Social discrimination is surely positive for curbing drug taking. To different readers, the media should employ varied logic guiding principles. As for those who are taking drugs or under treatment, to guide them to think about why the drug users are discriminated, in order to help them treat the public prejudice against them in an objective and proper way. As for the public, to clarify that the appeal for non-discrimination does not attempt to deny the antisocial features of drug abuse but to encourage individuals in question to return to society and to minimize the social harms arising from drug taking by means of non-discrimination and tolerance by the social community. As for youngsters at potential risks, to actively publicize the discrimination that drug abusers suffering from and further negative and adverse effects on that point, with the purpose of making them in fear of and hate such behaviors. The reports can be more persuasive if the media could adopt such logical chains in reporting.

“Sunshine Project” remarkably worth media publicity

Through studying the implementation of Guizhou’s “Sunshine Project” in combination with above ideas, it is believed that there are two significant values for its media publicity:

First of all, the “Sunshine Home” will show a prominent scale and integrated social effect through continuously advancing by virtue of its systematicness.


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Email|Print|Comments(Editor:王欣、陈丽丹)

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