Self-owned brands account for 11% of total exports (7)

Independent innovation and brand strategy help more and more foreign trade enterprises to realize transformation from "production" to "design + production" and from "production plant" to "enterprise headquarters". In such a process, a lot of foreign trade enterprises gradually dominate the market bargaining power and initiative.

"In fact, enhancement of industrial level derives from the change of processing mode." Zhi Luxun, deputy director of Industrial Department of Ministry of Commerce says that in recent years, represented by strong provinces in processing trade like Guangdong and Jiangsu, the transformation and upgrading pace of the Chinese processing trade is speeded up and the production mode is further optimized and transformed from pure agent processing to integration of agent design and processing and cultivation of self-owned brands.

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