Seven decades of Inner Mongolia: China’s development through our eyes (6)

"Cow manure can be used to grow shrubs and grass, while foraging naturally can help cattle grow healthier and faster. Now all of our cows are kept in controlled areas to help protect the local environment."

Liu Jinshan, 39, cattle breeder, leader of poverty alleviation

Located in Horqin Left Rear Banner of Tongliao, Inner Mongolia, Liu Jinshan's small pasture is not impressive at first glance, but the cattle here enjoy worldwide popularity. Horqin beef, the only meat produced in China that is recognized by the International Meat Secretariat, has helped locals leave poverty behind.

According to Liu, technology and brand awareness are the secret weapons that helped Horqin beef earn its global reputation. Residents formed a cattle cooperative in 2012, where resources and investment were gathered to adopt advanced technologies, as well as develop marketing strategies.

With the reputation of Horqin beef spreading globally, locals have also gained great benefits. Most poverty-stricken families used to earn less than 2,000 RMB per year, but now, every household in Liu's village keeps at least four cows, and each can generate a net profit of over 5,000 RMB.

For more stories about Liu Jinshan: Poverty Alleviation in Inner Mongolia: Tradition, innovation and greenery