A visitor (L) talks with staff workers at the booth of Tencent Music at the trade show of the South by Southwest (SXSW) Conference and Festivals in Austin of Texas, the United States, March 11, 2019. Tencent Music, a leading online music platform in China, is seeking to introduce the country’s ethnic music to a global audience at a major music festival in the United States. (Xinhua/Wang Ying)