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'Doomsday' prophecy triggers 'doomsday' economy

(People's Daily Online)

08:47, December 19, 2012

Various types of products related to "doomsday” prophecy sell well as the so-called "end of the world” approaches.

The film 2012 made a huge profit of $ 769 million due to its exaggeration of people’s doomsday complex, taking lead in the industry triggered by doomsday prophecy.

The rumor stirs panic buying is the food industry. In Britain, sales of quick-frozen food, canned food and dry foods have soared, especially the king-sized canned food with the shelf life of 25 years.

Shipping industry also benefits from the "end of the world" rumor. The index for the sales of “Noah Ark ticket” increased by 114.3 percent last week, and the "must-have items for survivors of 2012" including first aid kits sell extremely well. Mexico, the cradle of the Mayan civilization, takes advantage of the prophecy to initiate the tourism year. Taobao.com, the biggest B2C online network in Asia, has launched the program of "making a wish list for the doomsday", creating excuses for consumers to buy luxury goods.

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