Latest News:  

English>>Life & Culture

French chic still reigns supreme

By Yao Jing (China Daily)

08:32, April 26, 2013

A Louis Vuitton store in Nanjing. The French brand plans to limit the number of store openings in China to make it more exclusive. (China Daily)

Luxury brands from the land of de luxe continue to cast their spell in China.

Luxury goods are perhaps the best calling card that French businesses can boast of when it comes to China. The Chinese market is undoubtedly the beacon that most luxury goods makers have their eyes fixed on, even as demand in more developed markets wanes.

French luxury brands such as Louis Vuitton, Chanel and Dior are still the most popular brands for gifts among wealthy Chinese customers, said the Hurun Chinese Luxury Consumer Survey 2013. The survey covered 551 individuals on the Chinese mainland with a personal wealth of 10 million yuan ($1.6 million).

Six French brands, such as Hermes and Cartier, are among the top 15 best brands for gifts among men, while the top three brands on the list for gifts for women are all from France: Chanel, Louis Vuitton and Cartier.

"The promise of glamor, sophistication and elite status that brands like Louis Vuitton and Chanel offer is appealing to many Chinese consumers who either have become wealthy or aspire to become wealthy," said James Roy, senior analyst with China Market Research Group, a strategic market intelligence firm based in Shanghai.

Even though China's luxury market grew just 7 percent last year, compared with 30 percent in 2011, Chinese consumers were still the world's largest luxury consumer group, said US consulting firm Bain & Co.

Though there is intense competition in the Chinese luxury brand market, the French brands have developed their own niche in China due to the premium-tag association and their rich heritage in making quality products.

【1】 【2】 【3】

We recommend:

Zhang Yuqi, Wang Quanan get married

Super kittens that make you laugh

Never-seen photos of Madonna on display

"Low-carbon fashion" show held in China

Hold on to the last tattoo of Li people

11 most creative elevators in the world

World's most precious diamonds

Cute baby and his little bulldogs

Angelababy poses for VOGUE magazine

Email|Print|Comments(Editor:DuMingming、Ye Xin)

Leave your comment0 comments

  1. Name


Selections for you

  1. Military high-techs used in quake rescue

  2. Qingdao destroyer open to visitors

  3. 22nd ASEAN Summit kicks off in Brunei

  4. Cool shades as summer is coming

  5. A migrant worker’s life after work in photos

  6. Preventing disease after the quake

  7. 'Qing Dynasty Queen' hosts sacrificial rites

  8. WAGs of snooker players

  9. Entrepreneurs see potential in market

  10. No new stimulus needed as economy remains stable

Most Popular


  1. Urbanization to fuel China's economic growth
  2. Supervise, don't smear Red Cross
  3. Offering security protection for co-development
  4. Insisting on wrong road, Japan has no future
  5. US 'turns blind eye to human rights'
  6. Are cities expanding too fast and too soon?
  7. Homework, games limit kids' reading
  8. Commentary: Quake-hit China grows in pain
  9. Loan guidance is good for banks, report says
  10. IMF should act responsibly

What’s happening in China

Giant pandas safe in quake-hit zone

  1. Man used fake bomb in attempt to rob bank
  2. Bodies of 2 infants found along river
  3. Bird-watchers undaunted by H7N9 virus
  4. China destroys nearly 30 mln pirated publications
  5. Beijing officials to sweep streets