Latest News:  

English>>Life & Culture

Fashion you can touch

By Xu Junqian (China Daily)

16:00, April 22, 2013

With 10 of its most popular womenswear brands, Taobao launches its first "offline fashion show" in conjunction with Shanghai Fashion Week. The brands feature collections designed by online designer teams. (China Daily/Gao Erqiang)

Stepping out from the computer screen, Taobao brings 10 popular designers to a live catwalk, Xu Junqian reports in Shanghai.

Fashion may not often capture mass attention in China, but one feature of the just-ended 2013 Autumn Winter Shanghai Fashion Week got plenty of notice. The pieces on display were not from big names such as Karl Lagerfeld, Raf Simons and Giorgio Armani, but the nameless, faceless young Chinese designers who have dressed the largest population of women in China in the past decade. Joined by 10 of the most popular womenswear brands that started from scratch on Taobao.com, the country's biggest online shopping bazaar launched its first "offline fashion show", running less than one hour, in conjunction with Shanghai Fashion Week.

Characterized by three themes - simple classic style, boyish style and sweet Japanese/South Korean style - the show has attracted an audience of about 600, Taobao says, mostly frequent, if not addictive, cyber-shoppers who were invited by the website.

【1】 【2】 【3】 【4】 【5】 【6】


We recommend:

Zhang Yuqi, Wang Quanan get married

Super kittens that make you laugh

Never-seen photos of Madonna on display

"Low-carbon fashion" show held in China

Hold on to the last tattoo of Li people

11 most creative elevators in the world

World's most precious diamonds

Cute baby and his little bulldogs

Angelababy poses for VOGUE magazine

Email|Print|Comments(Editor:DuMingming、Ye Xin)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. Rescuers, sniffer dogs to conduct rescue work

  2. Chinese soldiers clear mines, win hearts

  3. 2013 Toronto's Bridal Show

  4. International schools fight bullying

  5. 2,200 people walk 50km to aid poor kids

  6. Rescuers work hard at quake-hit area

  7. Highlight of Bahrain F1 Grand Prix

  8. S Korean TV network bans Psy's new MV

  9. Gold loses sheen,
    but still a safe bet

  10. Credibility still top concern for Chinese firms

Most Popular

Opinions

  1. IMF should act responsibly
  2. Terrorist attacks should not be regionally labeled
  3. Texas town: like whipped by powerful tornado
  4. High land premiums set to affect profits
  5. Alliance sets new stage for culture
  6. Expats reconsider living in Beijing over pollution
  7. Boston bombings underscore U.S. security concerns
  8. No winner in competitive currency devaluation
  9. Terrorism knows no boundaries
  10. Asia to pull through the high-risk period

What’s happening in China

Teenager saves mom with his bare hands

  1. Students in quake-hit region to resume classes
  2. Pilot cancels wedding to participate in quake relief
  3. Baby girl born in Baoxing County after earthquake
  4. Make-shift toilets urgently needed in Lushan
  5. 2 armed police rescuers injured