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Dior's 30-minute encore

By Xu Junqian (China Daily)

09:35, April 17, 2013

The Dior collection explores the rich diversity of the seasons and features constructed full flowers and exquisite multi-layered embroideries. (China Daily/Gao Erqiang)

After debuting in China last year, French fashion house Christian Dior is continuing to make inroads into the world's biggest luxury market, Xu Junqian reports in Shanghai.

It was a late afternoon in early spring and a crowd had gathered outside Shanghai's The Bund No 5, an elegant six-floor building where a glamorous group of men clad in black suits had formed two lines.

"What's going on?" someone asked.

"No idea. But definitely something big," another person in the growing crowd answered.

An hour later a black Audi pulled up and out stepped Jessey Meng, a famous model and MC from Taiwan, sporting a perfect high bun and long dress. She glided into the building, passing two gray Dior signs hinting at what lay inside.

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