Fashion you can touch (5)

"This is the moment we are most happy, knowing our works will be worn by so many people," Zheng says.

Statistics from Taobao show that there are 1.3 million stores selling womenswear on the website. Up to 50 percent of the stores that have their own designers are on the list of the top 1,000 most popular stores.

Daily stock of womenswear on the website adds up to about 100 million pieces, among which 80,000 are new on the shelf.

"We want to build the image that Taobao not only has a substantial number of clothes, but also originally designed-in-China clothes," says Shen, the marketing chief.

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