Gaming firms have eye on overseas markets

Zhongshan charts ambitious plan to become a global design and manufacturing hub

Entertainment equipment manufacturing companies from Zhongshan are looking to make inroads in overseas markets, even as the city strives to be the global design and manufacturing hub for the entertainment industry.

"We have been making aggressive strides in the global markets recently. As part of this, we plan to participate in at least five to six international exhibitions every year, mainly to promote our products and explore new business opportunities," says Deng Zhiyi, president of the Zhongshan Game & Amusement Association.

Deng says that he expects more gaming companies from Zhongshan to participate in international exhibitions and trade fairs.

Ye Weitang, president of Golden Dragon Amusement Equipment Co Ltd, a Zhongshan-based games and amusement equipment maker, says that though the global market is estimated at around $100 billion yuan, Chinese companies account for just $6.4 billion of the total pie, thereby giving ample opportunities for further growth, he says.

Part of the reason why Chinese companies are still lagging others in the global market lies in the quality and R&D advantage enjoyed by countries like the US and Japan. But with Chinese companies gathering output pace and putting more focus on quality, it is only a matter of time before they catch up with competition, Ye says.

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