"Unlike the West, Chinese teenagers are often burdened with studies and examinations. They do not have enough time to play. Even if they do have, there is still the process of market education."
Hu's company offers equipment packages for all types of laser tag equipment, and provides assistance and advice on facility design, installation of laser equipment and training.
Its best-selling product is a set that contains a vest and a laser tag gun, priced at about 10,000 yuan ($1,600). Its other hot product is a uniform and a laser tag gun for outdoor activities, at 6,000 yuan.
Zone China products are more popular in overseas markets like the US, the UK and France, and Hu said that overseas sales have been growing steadily.
"In the past few months, we have been able to sell at least 50 packages every day," she added.
"Laser tag players are relatively young, often aged between 10 and 30. Normally they play the game during a birthday party or kids camps or in shopping centers."
McCarrison from Delta Strike added that though such products are relatively new in China, it is only a matter of time before they gain market acceptance.
"Although our main focus has been international distribution, we know laser tag will soon be played in malls across China.
"We plan to have a quality assurance office in China to have better leverage in Asia."
The company believes that until the industry develops to reflect, or ideally to anticipate consumer behavior, there is very little potential for growth.
However, in the long run, the gaming and amusement industry will remain a key element of leisure spending.
Hanson from Niko Partners added that for foreign companies to succeed in China, they should have the right pricing strategy and also develop content that is acceptable to local authorities.
"Food is the paramount necessity of life", so neither trivial nor minor is our daily eating.
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