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Companies set sights on overseas markets

By  Lin Jing  (China Daily)

08:27, January 06, 2013

Entertainment equipment manufacturing companies from Zhongshan, in the south of the Pearl River Delta in Guangdong province, are striving to make the city a global design and manufacturing hub for the industry.

"We have been making aggressive strides into global markets recently," said Deng Zhiyi, president of the Zhongshan Game & Amusement Association.

"As part of that, we plan to participate in at least five to six international exhibitions every year, mainly to promote our products and explore new business opportunities."

He also expects others from Zhongshan's gaming community to take part in a similar number of events.

Ye Weitang, president of Golden Dragon Amusement Equipment Co Ltd, a games and amusement equipment maker in the city, estimates the global market is worth around $100 billion, but Chinese companies account for just $6.4 billion of that, leaving ample opportunity for further growth.

He added that part of the reason why Chinese companies are still lagging others in the global market lies in the quality of Chinese products, and in the level of R&D enjoyed by countries like the US and Japan.

But with Chinese companies growing their output and putting more focus on quality, it is only a matter of time before they catch up with the competition, he said.

Golden Dragon has made considerable progress in markets such as the Middle East, Eastern Europe and the US, and overseas business accounts for more than 40 percent of its total.

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