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Restructuring, innovation makes domestic brands more competitive


08:46, December 20, 2012

HANGZHOU, Dec. 19 (Xinhua) -- Chen Hailun got a confidence boost when his company's products were classified as upper-level consumer-grade pianos in the latest issue of Piano Buyer magazine.

"This means Chinese brand Hailun has become one of the most popular brands in the global piano market," said Chen, board chairman of Hailun Piano Co., Ltd, based in Ningbo, a city in east China's Zhejiang Province.

Zhejiang was at the forefront of China's reform and opening up drive over 30 years ago. Today, the coastal province known for its booming private sector is home to a large number of companies like carmaker Geely and shoemaker Aokang. And, after years of restructuring and innovation, Hailun can count itself among the province's most successful enterprises.

Hailun initially produced piano parts for domestic and overseas brands. In 2005, the company began to establish its own line of pianos, with a powerful research team of both Chinese and foreign experts.

Last year, the company sold more than 22,000 pianos both at home and abroad, and in June, the company listed on the Shenzhen Stock Exchange.

"Technology brings remarkable economic interests. There will be no quality products without good research staff, and a company will be in danger if it has no brand of its own," said Chen.

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