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China's e-commerce boom brings shopping revolution


08:32, December 20, 2012

BEIJING, Dec. 19 (Xinhua) -- As shopping malls in Beijing were gearing up for the Christmas sales with dazzling decorations and price promotions, Lin Fangfang instead glued her eyes on her favorite online shopping site.

"With just a mouse click, you can buy high-quality stuff online at much cheaper prices, so why bother to go to shopping malls in the freezing weather and spend more?" asks the 31-year-old employee of an advertising company in China's capital.

Lin's online bargains ranged from a pair of leather gloves to a refrigerator, from organic vegetables to cooking utensils. The prices were at least half those found in shopping malls, and she even managed to buy some of them at 70 percent off the regular price.

"Online shopping has become an important part of my life, and I even downloaded an online shopping app to my mobile, so that I am free to shop wherever I am," Lin grins.

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