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China's online retailers fight price war


15:57, December 13, 2012

By CCTV reporter Han Peng

One month ago, a discount shopping event by China’s online retailers brought record sales of nearly 19 billion yuan, or over 3 billion US dollars, in just one day. But with price wars being waged almost every month this year, many Chinese online companies are struggling to keep up the fight. And consumers are not happy, either.

Preparing for the battle. A new price war has just erupted among China’s online retailers. For small online business owners like Xiaolu, she has no choice but to join the latest wave of price cuts.

"It’s been no more than a month since the last price war. This year, there has been one price war after another. Without making a profit, it’s difficult to sustain."

But for big online retailers, they still seem fully prepared for battle. Among them, Taobao and Jingdong are some of the most aggressive.

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