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Yu Yang, shopper, said,"There have been so many online price wars this year. I’ve already got what I need."
And for those who are still shopping, many have gone back to the conventional ways. As Christmas approaches, discounts in shopping malls are also steep, and probably, more sincere.
"I’ve heard about the double twelves festival of online retailers. But I feel it’s just a way to attract your attention. It’s always very disappointing that after waiting for a long time to find a bargain online, it’s either out of stock or delivered very late."
Han Peng, Beijing, said,"Delayed deliveries, phony price cuts, frustrated consumers, and rising competition from department store Christmas promotions. These are all making this so-called Double Twelves Festival much less attractive. But now the question is: why are the online retailers so determined to continue the price war?"
Su Meng, economist, Guanghua Management School, Peking University, said,"This year, we’ve seen many major retail companies in China starting their online businesses. This inevitably has caused conflicts with the current online shops. But the price wars of such high frequency will hurt the whole industry. It’s not a sustainable way of competition."
It can’t be more true for Xiaolu.
For many smaller businesses, without making a profit, price wars could soon become a battle for survival.
Snow brings joy to severe winter
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