China's online retailers fight price war (2)

For these online giants, conventional festivals like Christmas and Valentine’s Day are no longer enough to keep up with the demand for discounts. So retailers are beginning to CREATE festivals out of nothing, just to initiate new price wars.

December the 12th, a normal day for us. But leading online retailers name it as "Double Twelves Festival". And they’ve all promised "unprecedented benefits" for customers, that go beyond just price cuts.

Jingdong announced that some of its lucky customers will have attractive young women deliver their purchases to their homes.

In this advertisement clip, the company calls them "love angels" and hopes they’ll bring warmth to customers. As price war escalates on line, on the street, orders have increased. But the growth in demand isn’t as obvious as in previous price wars.

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