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Expert: Amazon closing domestic marketplace will not have significant influence in China

(People's Daily Online)    17:18, April 19, 2019


As Amazon’s market share in China is relatively small, the decision to shut its domestic marketplace will not have a significant influence on China’s overall e-commerce development, Li Yongjian, an expert with the Chinese Academy of Social Sciences (CASS) said Thursday, China Central Television's economic news channel (CCTV-2) reported on April 18. Inc said on April 18 that it would close its online stores in China by July 18. Meanwhile, it will no longer operate a marketplace, nor provide third-party seller services on, as the company plans to focus on the more profitable business of selling overseas goods and cloud services in China, according to Reuters.

“Although it’s a pity that Amazon made this decision, they will continue with overseas goods, which is where their core competitiveness lies,” said a Chinese consumer surnamed Gao.

Since 2016, China’s e-commerce development has entered into a period of rapid expansion, and has since witnessed a soaring growth rate of 20 to 30 percent, said Li, director of the research department of Internet economy under the National Academy of Economic Strategy, CASS.

“Our e-commerce penetration rate has exceeded 70 percent,” added Li, explaining this is typical of e-commerce development in China.

“As to Amazon, some of its services will probably exit the Chinese market, and the first one should be its local B2C services. As Amazon’s market share in the Chinese e-commerce market is not very big, the shift in business focus will not have too huge an influence on the overall e-commerce development in China,” said Li. 

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(Web editor: Wen Ying, Hongyu)

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