Apple Inc unveiled larger iPhones and watches based on the design of current models on Wednesday, confirming expectations that the company is making only minor changes to its lineup.
Apple wants users to upgrade to newer, more expensive devices as a way to boost revenue as global demand for smartphones levels off. The strategy has helped Apple become the first publicly-traded US company to hit a market value of more than $1 trillion earlier this year.
Apple shares were down 0.9 percent on Nasdaq.
The new phones, based on last year's iPhone X, are named XS and XS Max, based on last year's iPhone X. The new iPhone XS has a 5.8-inch screen size, while iPhone XS Max is 6.5 inch in size, in line with Wall Street expectations.