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Kiwifruit wine is set to become Guizhou’s next big export

By Morag Hobbs (People's Daily Online)    11:04, August 11, 2018

The kiwifruit are local to the area and grow on 80,000 acres of farmland. (Photos/Courtesy of Yang Zhengyu)

Guizhou is famous for its clean air, stunning countryside and agriculture.

Another thing that Guizhou is well-known for is its alcohol. The province is the largest producer of Baijiu in the country, with its most famous brand, Moutai, becoming the world’s most valuable liquor company in 2017 according to the Financial Times.

However, thanks to government investment in the province’s agricultural industry, there’s a new front runner in Guizhou’s liquor cabinet, and it’s much sweeter!

The company, Cool City Minihong, has a range of products that are FDA approved.

Local brand, Cool City Minihong, is now using locally-grown red kiwifruits to create a new type of wine in a variety of strengths 6%, 12% and 14%. It’s sweet, crisp and has a tangy aftertaste reminding you that this isn’t your usual grape variety of wine.

The company is using poverty alleviation methods to create more jobs, helping more locals gain employment and escape poverty. Yang Zhengyu, the commercial manager in the company’s international trade department, said, “Our company has about 300 employees. We now own a standard red kiwifruit planting base of more than 80,000 acres, and all bases are involved in the "Three Changes Reform", directly spurring poor breadwinners to increase their average monthly income to more than 3,500 yuan.”

The 80,000 acres of farmland has given locals more job opportunities in the area.

The company went into production in 2014, and has already exported to Canada, selling almost 500,000 bottles in the last year alone. This year, it will start exporting to Japan, Russia and the U.S.

Yang says that the wine is healthier than baijiu as the fruit is locally grown, fresh and full of health benefits, not to mention it’s less likely to give you a headache the next day. He adds that after Maotai, this is only the second liquor enterprise in Guizhou to pass U.S. FDA certification, meaning more people will get to enjoy the fresh taste of kiwifruit wine soon!

 The special red kiwifruit, which is grown locally, has a red ‘heart’ which means it looks beautiful as well as tasting delicious. 

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(Web editor: Hongyu, Bianji)

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