Publishers, writers, and readers alike enjoy the interactive experience the BookExpo provides, May 31, 2018. (Photo: Yin Miao)
Today, as content is consumed in more dynamic ways than ever before, new methods must be used to engage readers and run a successful business.
In a new twist, the expo has transformed itself from a “trade show” to an end-to-end business solution environment for the global publishing industry. The event, which concludes June 1, offers experiences on content creation, trading rights, retail strategies and consumer behavior that will increase profit, while also provide necessary tools to be successful in a shifting marketplace.