Recently, Iapapa berries begin to come out of branches in a 1,800-mu plantation field in Xinfu Town, Mojiang County, Pu’er, with a gold bumper harvest prospect. It is said that Iapapa berries produced in Xinfu Town are fragrant and have plenty of flesh, thus being deeply loved by consumers. In 2017, the planted area of Iapapa berries reached 1,806 mu and has an estimated production value of RMB5.1 million. This quickens masses’ pace to get rid of poverty and become prosperous.