To better explore the international market, Chinese company Bright Food leaps to Twitter

Under the “Go Global” strategy since 2001, China has been encouraging local enterprises to explore the global market and engage in international trade. And as social media is swiftly changing the world, many Chinese executives took their business global and earned their companies a firm footing in the world with the help of social medias.

Bright Food spotted the trend and opened their official twitter account (@bright_food) in January 2015, through which the company’s brand and image is being promoted. Having some 10,900 followers on Twitter in two years, Bright Food Group believes that well known social medias will continue to help the company to reach more audience oversea and make influence in the international market. The Twitter timeline at https://twitter.com/bright_food introduced the Bright Food products and the company to the world.

Bright Food (Group) Co., Ltd. is a comprehensive food industry group with a complete food chain, located in east China’s Shanghai. Bright Food Group has 5 listed companies, including 4 Chinese A-shares listed companies and New Zealand main board listed company Synlait. The enterprise was listed as “the top 10 Chinese companies to watch” in 2015 by Forbes.