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When Mickey Mouse wears Tang suit to celebrate Year of the Snake

(People's Daily Online)

14:56, January 31, 2013


Key Words: Mickey Mouse; Mickey and Minnie; Hong Kong Disneyland; Tang suit; Year of the Snake; Spring Festival; cultural inclusiveness
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As the Chinese Spring Festival is coming, Hong Kong Disneyland has dressed its Mickey and Minnie in Tang suits again to boost its appeal to tourists from all over the world.

Some people said that the two iconic Disney characters' Tang suits show the localization of the all-pervasive American culture, and can contribute greatly to a successful promotion. Other people have realized that the Spring Festival is no longer limited to China, and has naturally interacted with other cultures. Just like Hong Kong Disneyland, Hong Kong has shown enough cultural inclusiveness.

Hong Kong residents have replaced traditional Spring Festival scrolls and pictures with such small messages or wishes called "huichun" hanged in stores or homes as "Booming business" and "Be safe at home and away". Firecrackers are banned and have been replaced by lively parades and fireworks shows.

Taiwan is no exception. The young generation no longer sticks to traditional Spring Festival celebrations, and believes that inner joy and lively atmosphere matter most.

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