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War on Weibo

By Liang Fei (Global Times)

09:21, December 13, 2012

Lu Zhengyao, CEO of China Auto Rental Holdings Inc, caused a stir recently with a series of angry denunciations of rival firms and the announcement of a new price war.

On December 4, Lu said on his Weibo account that his company had been harassed by "negative publicity" from its competitors during the past three years, and that he had decided to fight back.

"That's enough! And I warn you, do not cross the line," he said. Later, in another Weibo post, Lu announced a price cut of nearly 50 percent for the rental of 9,000 brand new cars, saying the cut would last for one year.

Lu's angry posts came with exaggerated drawings and sarcastic captions, telling competitors to "watch his bottom" and "just back off."

Lu did not specify which competitors he was referring to. China Auto Rental said in a statement sent to the Global Times on December 5 that the company had collected evidence of its competitors' slander and will report it to the police when the appropriate time comes.

The angry posts by Lu were forwarded nearly 4,500 times on Sina Weibo, and "angry Lu" even became one of the most discussed topics on the website.

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