A Weibo show
Some have shown support for Lu's angry posts, but many Internet users said the incident was nothing more than a publicity stunt.
"This is a show rather than a real expression of frustration, and I believe many consumers can tell that," Zheng Xueqin, chief researcher at China Brand Research Institute, told the Global Times.
Zheng noted that such marketing techniques have proved to be an effective way to attract consumers, but sometimes they can also backfire.
"If its competitors react to the challenge and also make accusations, the image of both sides could be tarnished," he noted.
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