No shortage of talent (2)

Beyond TV

Against the backdrop of this year's competition, the dominating force of last year has introduced a series of countermeasures to enhance its competitiveness, including the radio version of The Voice of China that just premiered on Monday.

The Voice of China, which features "blind listening" in the program, naturally connects with radio, explained Yan Tao, producer of the radio version of The Voice. "With our nationwide network, the radio version will on one hand supplement what audiences can't see from the TV programs, and meanwhile offer a new channel for audiences to interact more with the program," Yan told the Global Times.

A TV program that broadcasts only three hours per week after spending a whole week in production will inevitably be unable to include some interesting segments on the screen due to time limitations. "For example, one of the judges may comment for 10 minutes, but audiences only get to see one or two minutes of it," said Yan, "but in the radio version, we will present those missing but delightful parts."

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