As Happy Bama gains more fame, it is followed by both local citizens as well as people in faraway places. To help them learn about Bama, Huang Lei posted pictures of local cuisine and beautiful landscape on his microblog.
A policeman from Dezhou, east China's Shandong Province, contacted Huang Lei after reading his posts. Shortly after that, he and 20 relatives and friends came to Bama on summer vacation.
Liu Yan, a visitor from southwest China's Guizhou Province, came to Bama during the National Day holiday in 2012.
"Happy Bama brought me here," said Liu, who was in Bama with several friends. "This microblog account has painted a very attractive picture of Bama. I can't help coming here to see it with my own eyes."
As the number of followers grow, Huang began to offer more information to meet various requests. These include weather information and travel tips.
It seems his microblog followers want more. In April 2012, a follower with the screen name of Yizhenqingshuang ran into a health product on sale that was claimed to have originated from Bama and capable of curing many diseases.
Temperatures recorded since the end of November have marked the lowest to hit China in 28 years
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