ZTE launches slimmest quad-core smartphone in Philippines (2)

The addition of Grand Era to the current line-up of ZTE smartphones is expected to strengthen the position of the ZTE brand as a serious player in the domestic mobile handset market.

According to Feng Kan, ZTE Philippines Device Department director, all Grand Series models are dual-sim capable. With the use of dual SIM card slots in one handset, mobile users with ZTE Dual SIM smartphones can combine their work and personal communication without the complication and high cost of having two devices.

ZTE is China's only listed telecom manufacturer publicly traded in both the Hong Kong and Shenzhen bourses. As a relatively new player in the mobility market in the Philippines, according to Gartner Report 3Q12, ZTE shipped 16.7 million handsets in the third quarter of this year, ranking the 4th biggest handset manufacturer in the world with 3.9 percent market share, only after Samsung, Nokia and Apple.

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