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China Exclusive: No price war for "12-12" shoppers


08:43, December 14, 2012

CHANGCHUN, Dec. 13 (Xinhua) -- Promotional discounts brought explosive sales for Chinese e-commerce giants during the "11-11" shopping spree that occurred on Nov. 11, otherwise known to the Chinese as Single's Day.

But on Dec. 12 ("12-12"), vendors refrained from engaging in price wars.

The companies instead promised better service, a move made in response to online shoppers' complaints regarding slow delivery and fraudulent promotions offered on Nov. 11.

"The logistics for the '11-11' shopping day were intolerable, so I'm still in a quandary about whether to take the trouble this time," said Jiang Mei, a resident of Beijing.

Jiang said she waited more than 20 days to receive goods she bought on Single's Day and has lost confidence in the frequent shopping promotions offered by e-commerce firms.

China's largest e-commerce giant Alibaba took in 19.1 billion yuan (3.04 billion U.S. dollars) as a result of its Nov. 11 promotions. But problems began to emerge after shoppers had emptied their wallets.

Data from the China Electronic Commerce Association showed that 8,160 complaints about online vendors were submitted in November, with 54.3 percent of the complaints targeting false consignment, promotional fraud and slow delivery on Nov. 11.

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