To correct this, the industry is committed to "working very closely with the Australian government and the Chinese government, so that hopefully they can work together with some free trade agreements,"he noted. "We're very focused on making sure that we get better access and better coverage."
A trading partnership, coupled with Australia's innovation in winemaking techniques, could secure a promising future for Australia-China wine exports, opined Taylor. "The beauty of Australian winemaking is that it's very innovative and proactive," he said."We're not caught in the traditions of Europe so much, and we don't have strict appellation rules, so really Australian winemakers are leaders in the world on the innovation space." "Our techniques, like using the screw cap to close our wines, the way we ferment and pick the grapes, means we get these lovely breakthroughs with yeast technology, adds to the quality and the beautiful style that Australian wines can produce."
Taylor said he is excited to visit China later this year, hosting dinner parties and educating people about matching wines with good food. While the family-owned company has been selling in China for 15 years, Taylor hopes the current market surge will give an extra burst to his business.
"We look forward to taking this technology to the world and sharing it with people in China and enjoying fine food and fine wine together," he said.
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