With rich reds to tempt the Chinese palette, red wine currently dominates the market at an estimated 85 percent market share. Taylor said Australian wineries are well-equipped to take the Chinese cellars by storm. "We have this abundance of sunshine, so we can get more ripeness in our fruit, and more vibrant flavors. And I think those flavors go particularly well with the great Chinese cuisine,"he said.
In Taylors Winery,"the Cabernet Sauvignon, the Shiraz, and also the Merlot and Pinot, and a little bit of Chardonnay will be the principal wines," he added.
However, while high-quality Australian wines have been well- received in China, the industry is being held back by the lack of a free trade agreement and poor exchange rates with the strong Australian dollar, said Taylor.
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