It was common to see mid-age travellers struggling with bulky luggage at the station.

Li Rongcai, a 47-year-old construction worker from Jiangxi province, had both his hands occupied by bags of tea and cigarettes, worth 1,000 yuan in total.

Li Lan, 40, a nanny from Hunan province, packed two large suitcases with winter clothes for her family of six after spending 2,000 yuan.

Several aisles away, four 18-year-old hair salon apprentices were playing with their newly-purchased iPhones, priced at least 4,400 yuan each, alongside their carry-on bags.

On a west-bound train departing from Shanghai, many migrant workers said they carried less luggage as they preferred to shop more in their rural hometown.

"Fancy goods that you get in big cities are also available back home at reasonable prices, so why exhaust yourself dragging them all the way home," said 22-year-old factory worker Xiao Pengyuan from Sichuan province, whose only luggage was a backpack.

Despite a slowing economy, China's retail sales of consumer goods, a key indicator of consumption, rose 10.7 percent year-on-year last year.

Xinhua interviewed more than 40 travelling workers who offered a mixed picture: While some complained about shrinking payrolls, many said neither their income nor expenditure were affected. While older workers are thrifty all the time, many youngsters prefer to spend away the bulk of their salaries, regardless of whether they're increasing or declining.

A report on new year purchases issued by e-commerce firm Alibaba said younger rural residents are rising as a strong buying force during the lunar new year shopping season. Clothes and electronic products are among their favorite purchases.

The report said many Chinese are now making new year purchases online and have their parcels delivered directly to their homes, a fashion now adopted by many migrant workers.

Lin Junyi, a 25-year-old hairdresser in Beijing, said he decided to return to his hometown in Hubei province empty-handed, as his online orders－several toys for kids and cakes from a renowned Beijing brand for relatives－will be shipped home directly.