On the afternoon of November 14, the E-commerce Forum of 2015 Shanghai China International Food Exposition, organized by Bright Food Group (Bright Food) and the Antai College of Economics & Management Shanghai Jiao Tong University (SJTU), took place at the college. Themed by "How to do food business--How do food enterprises embrace the Internet", this forum brought together food operators, experts and scholars to explore the Internet transformation of traditional food enterprises and the trend of innovative development of food e-commerce.　

Dong Qin, Deputy Party Secretary and President of Bright Food, attended and addressed this forum. He introduced Bright Food's industrial layout, as well as its determination and confidence in building the platform of Bright City Vegetable Garden and embracing the Internet through business transformation. Guests, including Li Yi, Secretary-general of the China Mobile Internet Industry Alliance; Shi Yonglei, Chairman of Laiyifen Co., Ltd.; Tao Tao, COO of Bright Food City Vegetable Garden and Fei Yiwen, a professor for the Antai EMBA Program of SJTU, delivered speeches. Alibaba's executives also shared useful information. In the roundtable session, the atmosphere climaxed in a heated discussion. The audience was still immersed in the warm atmosphere at the end of the discussion.