Strengthen Bright brand image, inherit state farms spirit, concentrate revolutionary forces

Lv Yongjie delivers an important speech, and Dong Qin presides over the conference

On May 27, Bright Food Group held the 65th Anniversary of Bright Brand and Shanghai State Farms. Secretary of the Party Committee and Chairman Lv Yongjie of the Group delivered an important speech and President Dong Qin of the Group presided over the conference.

The conference played a video clip about “State Farms Passion·Bright Dream”, to release the “Cultural Concept of Bright Brand”. The video clip not only reviewed the precious reclamation spirit in the times of state farms, but also fully interpreted the Bright brand spirit in the period of new development opportunities. The video clip also displayed the ideological consensus and rich achievements gained in the great discussion activity of Bright brand. The Group’s enterprise vision, enterprise mission, enterprise spirit, core value, “8+2” industrial structure and “12550888500” strategic goal were further clarified. In addition, the Group’s social responsibility and historical mission were stabilized, that is, to make continual efforts for the enterprise vision of “being an integrated multinational food group with outstanding core business, leading position in the industry, competitive market, influential brand and cohesive employees”.

Secretary of the Party Committee and Chairman Lv Yongjie of the Group pointed out that the primary task of the 65th Anniversary of Bright Brand and Shanghai State Farms was to further implement the spirit of the Third and Fourth Plenary Session of the 18th CPC Central Committee as well as a series of important speeches of General Secretary Xi Jinping, carry out the spirit of 20 opinions on the state-owned enterprise reform in Shanghai, carry forward the spirit of Bright brand, promote the fine tradition of state farms, solidify, expand and practice the achievements gained in the great discussion activity of Bright brand, release new cultural concept of Bright brand, concentrate new cultural forces of Bright brand, as well as publicize new cultural image of Bright brand. We should, as required by the spirit of Bright brand, build the fine public opinions atmosphere, to promote the state-owned enterprise reform and enterprise development, successfully complete the 3rd round of development planning, as well as prepare for the 4th round of development planning and the “13th Five-Year” Plan. We should promote the Group’s state-owned enterprise reform and business development relying on the mindset of “being confident, calm, practical and responsible” as well as “completing one development blueprint and implementing one reform scheme”.

President Dong Qin required Group members to continually carry forward the spirit of Bright brand, inherit the fine tradition of state farms, promote the business from generations of seniors, capitalize on the precious spirit of Bright brand, as well as build Bright brand into a safe, quality and robust Chinese leading food brand that could be trusted by consumers. We should further implement the achievements gained in the great discussion activity of Bright brand, as well as make the Bright brand bigger and stronger. Group members should concentrate their efforts, keep pace with the times and blaze new trails in a pioneering spirit, to successfully complete the 3rd round of 3-year development planning, smoothly start the 4th round of 3-year development planning, succeed in “completing one development blueprint and implementing one reform scheme”, and realize the “12550888500” strategic goal.