The first China Brand Economy (Shanghai) Forum was held on April 25 at Shanghai Convention ＆ Exhibition Center of International Sourcing. Mr. Huai Jinpeng, Vice Minister of the Ministry of Industry and Information Technology and Mr. Zhou Bo, Vice Governor of Shanghai Municipality attended and addressed the Forum. Mr. Lv Yongjie, Chairman of Bright Food, made a keynote speech on “The Road of Bright Food to Be a Global Brand”.

The Forum, as the designated forum of China (Shanghai) International Technology Fair approved by the State Council, is a national, international and non-profit annual brand event which has been guided by the Ministry of Industry and Information Technology and Shanghai Municipality, co-hosted by Shanghai Municipal Commission of Economy and Informatization, Shanghai Intellectual Property Administration, Shanghai Joint Office of Brand Construction and Shanghai Joint Office of Intellectual Property, and held by Shanghai Research Institute of Enterprise Culture and Brand.

Mr. Lv shared the practice and thinking on branding operation and globalization development of Bright Food in his speech. He proposed to lead branding operation and globalization development with a brand vision and mission in mind, to support branding operation and globalization development with interactive collaboration between industrial chains, to push forward branding operation and globalization development with an open and inclusive mind, and to continue to steadily push forward globalization strategy with more integration of global sources and a higher level of core businesses.

Mr. Lv visited the brand culture booth of Bright Food before the Forum. About 700 people attended the Forum, including brand experts and famous entrepreneurs at home and abroad.(By Liu Dong)