After over a month of preparation, Bright Food launched its webpages on Facebook and Twitter before the Spring Festival. These are another two English social networking webpages of Bright Food on overseas social networking websites besides its official Chinese website, official Weibo account, Official Wechat account and English website in China.

The 2015 National Meeting of Heads of Propaganda Departments at Various Levels ＆Network Information Management pointed out that cultural soft power, at certain degree, is the publicity ability overseas. China should make a good use of foreign media and foreign sources, take advantage of overseas social networking websites, including Facebook and Twitter, and speak in international media. Therefore, launching its webpages on Facebook and Twitter is another measure of Bright Food, in the process of its globalization development, to better convey voices of Bright Food, tell a good story of Bright Food and spread a good brand image of Bright Food, so as to enhance the media influence of Bright Food on markets at home and abroad, carry out publicity on international social networking websites, strengthen international communication capacity-building and do a better job of online media. At present, the Department of Public Relations and Publicity of Bright Food edits and sends 5 pieces of news on Facebook and Twitter.

Facebook is a globally renowned website and it is the most visited website in the US. Its total number of users exceeds 1.3 billion who are widespread across the world. The Chinese name of Facebook is “脸谱” or “脸书”. Twitter is a social media platform which provides micro-blogging services and is one of the 10 most visited website globally. The Chinese name of Twitter is “推特”. They are typical application of instant messaging technology in micro-Blogging field. (By Liu Zhenyu, Photo by Li Quanze)

The webpage of Bright Food on Facebook is: https://www.facebook.com/brightfood

The webpage of Bright Food on Twitter is: https://twitter.com/bright_food