On September 13, Group President Dong Qin, accompanied by Zhang Chongjian, Chairman of the Board of Bright Dairy, inspected Bright Food Group Exhibition Area at Milan Expo China Pavilion and China Corporate United Pavilion.

Inside China Pavilion, the exhibition projects “Bright Smart-kitchen System” and “Agricultural Internet of Things” shouldered by Bright Food Group embodied the intelligence with which agriculture and food industries face future in China. Through the fruits of Internet of Things in such three agricultural portfolios as foodstuff, pigs and vegetables under the flag of Bright Food Group, the two projects demonstrated separately the whole process of industry chain from production, processing, delivery and consumption and so on by Bright Rice, AIC Pork Foodstuff and Xinghui Vegetables, and showed the world Bright Food Group’s concept of “From the Field to the Dinner Table” – the management of a whole industry chain, as well as a secure and controllable, data searchable, source traceable food safety guarantee system. It attracted a lot of tourists to pay a visit and have interactions.

Inside China Corporate United Pavilion, Bright Dairy and Bright International represented the food industry in China to have talks with the world, thus attracting the attention of a lot of European food enterprises most of which expressed the wish to communicate and cooperate with Bright Food Group.

During the time of inspection, Dong Qin debriefed about the planning, design and execution of Bright Food Group’s exhibition projects at Milan Expo by the working team. He required the full use of Milan Expo as an opportunity to fully demonstrate Bright Food Group’s internationalized strategies, development concept, enterprise culture, products and brand, push forward the communication between Bright Food Group and the food industries across the world, and promote cooperation and joint development.