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Party Secretary Han Zheng visits Manassen Foods Australia

(People's Daily Online)    13:18, July 18, 2014
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Han Zheng_ Member of the Political Bureau of the CPC Central Committee and Secretary of the CPC Shanghai Municipal Committee_ Gives Instructions on the Spot

On the morning of June 4, a delegation led by Han Zheng, member of the Political Bureau of the CPC Central Committee and Secretary of the CPC Shanghai Municipal Committee, made an on-the-spot investigation at Manassen Foods Australia. Also included in the delegation were Ma Zhaoxu, Chinese Ambassador to Australia; Yin Hong, member of the Standing Committee of the CPC Shanghai Municipal Committee and Secretary General of the CPC Shanghai Municipal Committee; Zhou Bo, deputy mayor of Shanghai; Xu Lvping, Assistant to the Minister of the International Department of the CPC Central Committee; and Li Huaxin, Chinese Consul General in Sydney. Lv Yongjie, Party Secretary and Chairman of Bright Food Group, Ge Junjie, Vice President of Bright Food Group and Chairman of Manassen Foods Australia, other senior executives of Manassen Foods Australia, and its staff warmly welcomed the delegation. Upon listening to some reports on the situations of Bright Food Group and Manassen, the delegation paid a visit to Manassen's headquarters and its logistics center in Sydney.

Han Zheng gave his seal of approval to Bright Food Group's internationalization strategy and spoke highly of the outstanding business model of Manassen. Han Zheng also shared with everyone the strong bond that has formed between him and the Bright Food brand since childhood, and introduced the group's history and the profound meaning of its logo. In the end, Han Zheng expressed the hope that Bright Food Group and Manassen Foods Australia will closely cooperate to bring Bright Food Group's quality products to Australia and bring food products from Australia and other countries to China's large consumer population. He also wished Manassen a bright future.

On behalf of Bright Food Group and Manassen Foods Australia, Lv Yongjie gave a speech, in which the implementation of Bright Food Group's international strategy in recent years and results and experience gained from such implementation were summarized. According to Lv Yongjie, the multinational level of the group has reached 15% in 2013, and its sales revenues and assets overseas also have grown to a considerable level. Lv Yongjie said that Bright Food Group will actively implement the strategy of "going global" in accordance with the guidelines of the Central Government, the CPC Shanghai Municipal Committee, and the Municipal Government of Shanghai on deepening reforms in state-owned assets and enterprises, and will speed up its effort to go global by sticking to the goal of "becoming a domestically-leading, internationally-competitive large-scale food group of enormous influence." Lv Yongjie also said that Bright Food Group will try to become a competitive multinational as soon as possible and will increase its multinational level to 25% in several years.

Using short videos and PPT documents, CEO Geoff Erby of Manassen Foods Australia gave a vivid introduction to the various types of business of Manassen, its business model, and some other aspects, adding that since its becoming a member of the Bright Food Group family, Manassen had been operating in an orderly manner and a high level of synergy had already been achieved as a result of combing the Australian and Chinese markets, and that the goal of getting the company listed will be realized in the end.


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(Editor:Yao Chun、Gao Yinan)

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