Weetabix registers a growth rate of 7 percent this year in the UK market

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Since its acquisition into Bright Food Group, Weetabix has overcome the gloomy and downward economy in western market and rendered a marvelous transcript for its performance during January to September by means of product innovation, price adjustment and cost control. It is expected that Weetabix can register a growth rate of 6-7 percent this year in terms of operation revenue in the UK market. As to its penetration efforts into Chinese market, Weetabix has established a cooperative relationship with Nanpu Food, and stepped up its cooperation with Bright Food Group for overseas expedition, presenting a satisfactory growth tendency even at the initial stage of the cooperation.

At present, Weetabix’s product line offers not only classic breakfast cereal series, but also ALPEN series made from Switzerland recipe, oatmeal products, energy cereal bars, etc. These products now are finding their way to Chinese market, in an attempt to open up a brighter and healthier day for Chinese customers.

Giles Turrell, CEO of Weetabix, notes that Bright Food Group is both a very successful Chinese enterprise and an ideal business partner, which has proved to be highly helpful in Weetabix’s smooth entry into Chinese market thanks to the Group’s thorough understanding of Chinese market. Giles Turrell also expresses his delight in cooperating with an enterprise as big as Bright Food Group.

Giles Turrell believes that, as Weetabix’s brand reputation, product quality and taste have made it stand out from its competitors, coupled with the promising prospect of Chinese market, a brighter future is definitely awaiting ahead of Weetabix. By cooperating with Bright Food Group, Weetabix will bring more healthy and nutritious cereal breakfasts to vast Chinese consumers. (By Cao Ming)

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