Latest News:  


Middle-class Chinese snap up overseas luxury (2)

By Lin Jing and Chen Yingqun (China Daily)

08:29, January 23, 2013

"Brands like Louis Vuitton or Gucci do have about 30 percent of their sales made by Chinese consumers. Regarding China's native consumers, and based on available data, luxury purchases overseas should be around 55 to 60 percent of the total," he said.

"With high taxes on luxury products sold in the domestic market, consumers can save 30 to 50 percent when buying in Europe or the United States," said Armoudom.

Lower prices aren't the only incentive to buy overseas - the shopping experience is also unique.

"In luxury watches, a few rich Chinese travel to Switzerland and directly buy in the brand's headquarters or factory after having visited the site and talked to the staff there."

Debnam said that as the number of Chinese traveling abroad continues to rise, international and local brands need a global strategy for Chinese consumers in both locations.

"Brands need a strong market position in China and overseas so that Chinese customers can find their products easily," he said. "For example, in clothing, the Asian cut is quite different from the European cut, and you need to carry the right cut to make the sale."

Meanwhile, Armoudom said, pricing policies will become a major issue that needs to be handled carefully.

"The main risk is to manage a global price consistency to keep Chinese shoppers from becoming frustrated if they notice lower prices in location A for an item which they already bought at a higher price in location B," Armoudom said.

Contact the writers at [email protected] and [email protected]

【1】 【2】

We recommend:

Report on the rich in China released

Sales boosting measures for Spring Festival

1st express sleeper train starts operation

Top 10 most transparent multinational companies

Top Ten Economic Events in 2012

Beijing leads nation on rich list


Related Reading

Leave your comment0 comments

  1. Name


Selections for you

  1. Fighters in combat readiness cruise

  2. WZ-10 armed helicopters in training

  3. Unforgettable moments you cannot miss in Jan.

  4. Uncover the myth of 'devil training'

  5. Space centers around world

  6. China’s weekly story (2013.01.09-01.19)

  7. 'Cloud Atlas' releases ultimate Chinese trailer

  8. Wider coverage for public cultural services

  9. Sinopec aims to sweeten energy supply

  10. Zhao Wei graces Marie Claire magazine

Most Popular


  1. Global governance in a changing world
  2. Obama's second term brings new opportunities
  3. Happy Indian mentality keeps on rising
  4. Consumption cannot be only driver
  5. China to stick to own path in maritime exploration
  6. Learning the language of affection
  7. Don't buy a house before 35 years old?
  8. Anti-pollution plan gets mixed reviews
  9. Emotional abuse to child cannot be neglected
  10. US' dangerous stance

What’s happening in China

This is the most real, most helpless and most motivate life expense of Beijing!

  1. Shanghai to reward food safety informers
  2. Beijing vows more efforts to improve air quality
  3. Sanitation workers win pay raise after protest
  4. Woman in sex videotape accuses official of rape
  5. Chinese authorities ban 55 TV ads