Over 50% traditional retailers launch e-biz by '11 (4)

New endeavors pointing the direction for offline business


Online shopping illuminates traditional commerce with more than a swapping sales figure or a simple movement of the mouse. The traditional retailing industry has also draw lesson from the internet to improve business.


Zhang Tianbing, partner of market research organization Deloitte Consulting, said that: "The popularization of ecommerce and internet technology will bring huge changes to the entire commercial supply chain. Now, orders are placed with dealers and the goods are delivered to the buyer's distribution centers and enter supermarkets or shops for sales. In the future, accurate demands information will enable traditional business to better control production organization and distribution channels. From this perspective, the changes of consumers' shopping habits and innovative marketing approaches brought forth by online shopping will all help to further optimize traditional business".