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E-books gaining steam in China

(CNTV)

11:09, November 29, 2012

Not to be outdone in the digital craze, China's four biggest online e-commerce sites all got into the e-book business last year, catering to the increasing demand of the country's e-readers. Our reporter Song Yaotian takes a look at how the growing popularity of e-books is changing the way Chinese people read.

Dangdang, Zhuoyue, Jingdong and Suning, these are the four most popular Chinese e-commerce sites.

And they’re looking to cash in on the growing e-book craze.

Han Yingya, a graduate student from China Foreign Affairs University is an avid e-book reader.

Her Kindle has more than 100 e-books, which include academic material, novels and anything else that has gone digital.

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