Latest News:  
Beijing   Sunny    3 / -7   City Forecast

People's Daily Online>>China Business

Online retailer Jingdong to tap e-book market


09:34, January 10, 2012

BEIJING - Chinese online retailer Jingdong Mall is planning to launch an e-book service to tap into the emerging e-book market in the world's most populous country.

Shi Tao, vice president of Jingdong Mall (, said Monday the service will offer more than 80,000 e-books upon being launched, with a goal of offering 300,000 e-books by the end of the year.

He said the service is currently being offered on a trial basis and will be officially launched in the near future.

As the first online retailer in China to exceed 10 billion yuan ($1.58 billion) in annual sales, Jingdong Mall will use its massive customer base as an advantage when tapping the e-book market, Shi said.

"Our customers are used to e-commerce, and many registered book buyers purchase books and videos at least twice a month," Shi said.

China's e-book industry has been plagued by poor performance and a lack of transparency when it comes to settling digital copyright issues.

Shi said Jingdong will solve this problem by acting as an industry agent and sharing profits with publishing houses. Jingdong Mall has signed cooperative agreements with more than 200 publishers including People's Literature Publishing House.

"The platform should create a win-win situation for Jingdong and publishers," Shi said.

Industry observers believe China's e-book market is developing substantially with the participation of Jingdong Mall and, another online retailer that launched its own e-book service last month.

Jingdong moved into the digital realm in 2004, selling products such as consumer electronics, computers and books. It now has 25 million registered users and 6,000 suppliers nationwide.

More than 170 million Chinese, or 35.6 percent of the country's total Internet users, had been online buyers, according to a statistical report released by the China Internet Network Information Center in July 2011.


Leave your comment0 comments

  1. Name


Selections for you

  1. Dragon decorations greet approaching Year of Dragon around China

  2. 2012 Int'l Consumer Electronics Show to open in Las Vegas

  3. Fog envelops C China's Henan

  4. 2012 Beijing Book Expo opens

Most Popular


  1. Give up copying US standards without question
  2. How to make 3 billion trips in 40 days
  3. Greater say needed on yuan's convertibility
  4. Much ado about new stamps and dragons
  5. China takes frank, open stand on Myanmar issue
  6. Pentagon plan changes game in Asia
  7. Will Japan's economy recover in 2012?
  8. It is the China naysayers who are doomed to fail
  9. Common development with neighbors
  10. Japan's case of flawed priority

What's happening in China

Kung fu temple in the cross hairs

  1. Scalpers dial up trouble for iPhone release
  2. Real-name system squeezes scalpers
  3. Markets still use banned plastic packages
  4. Hong Kongers protest ‘discrimination’
  5. Passport scheme for the talented

PD Online Data

  1. Yangge in Shaanxi
  2. Gaoqiao in Northern China
  3. The drum dance in Ansai
  4. Shehuo in Baoji City
  5. The dragon dance