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| US First Lady Michelle Obama wearing inaugural dresses. (CNTV) |
The First Lady repeated a move she made four years ago when she picked this white gown by Jason Wu, propelling him from a New York name into an international brand.
Jason Wu: "I did not get any notice beforehand. I saw it, in fact here in the studio along with the rest of my studio. We were still working, preparing for my Fall 2013 collection. So we were watching via the internet and we all saw it at the same time and we all screamed in disbelief because we were so amazed and happy (overlay sketch of red dress) and excited that something we worked so hard on has been exposed to millions of eyes around the world."
And from Massachusetts Avenue to Main Street, you can be any lady, not just the First Lady, to wear a bit of Wu.
Jason Wu: "Well I've done quite a few things. last year I did a collaboration with Target which sold out in one week. That was hugely successful. This year, I have launched Miss Wu, my contemporary collection which is only available in Nordstrom. That price point is much lower than my main collection. The range is from $190 to $800, so that's a new price point and a continuing brand. That's really shown tremendous amount of sales already in the first month. I've done some projects, a scented candle that was a signature scent of Jason Wu, and that's sold all over the world. That's really important. And I'm really interested in doing things in beauty in the future. Make-up, fragrance. Things like that because I really do believe that my brand can be a lifestyle brand. I'm very eager and interested in pursuing that route."
And with New York Fashion Week just around the corner, what can we expect?
A surprise, he says, hinting that he'll be showcasing stronger designs that deviate from his usual fragile, feminine themes.
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