China Exclusive: Young Chinese embrace foreign TV series (5)

"With more and more young people turning to the Internet for English or American episodes, Chinese-made rivals are losing the market and may have dim futures if no breakthroughs are made.

"It is time for domestic producers as well as the Chinese government to review themselves and take some measures," according to the professor.

Li suggests that the Chinese mechanism for scrutinizing TV shows be changed, and that the government encourage episodes to be broadcasted as they are made in order to achieve better interaction with the audience.

Moreover, Li urges domestic producers to pay more efforts to the story of the series and try more styles, instead of only thinking about earning money.

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