Young consumers boost online shopping spree (2)

Open Tmall training center nationwide

Huang Yehong, 23, walked into his apartment carrying a bundle of nightclothes. His living room was piled up with nightclothes.

The house with 300 yuan rental is 500 meters away from his school—Guangdong Puning Chaoshan College. He is a sophomore of this college, and he also runs an online store selling nightclothes.

Chaoshan College enrolled 62 students from 800 candidates for its first online store training center this February.

The director of the business park of the Chaoshan College Yan Huixiong said these students did not get a high score in the college entrance exam; it is better for them to learn starting a business.

The college also invited vice director of Yiwu Industry and Commerce Technical College Jia Shaohua as honorary president

Jia Shaohua is famous for opening Taobao University three years ago. He encouraged students to take electronic business venture, and reformed student evaluation system. His students can exchange credit by online store level. In the past three years, Jia Shaohua has set up Taobao school "branch" in Puning city of Guangdong province.

Puning city is the largest pharmaceutical, clothing, textile distributing centre and the largest shirt production base in Guangdong province. The GDP of textile clothing and medicine industry of this city accounts for more than 80 percent of the total value. It is said that one of seven pajamas nationwide is produced here.

In Taobao class, teachers teach how to implement Internet marketing, how to make good photo, how to butt warehousing and logistics. The classroom wall is plastered with photos of Jack Ma, Ma Huateng, Robin Li and "famous aphorism".

Yan Huixiong said, in half year, operating income of the Taobao class surpassed 1 million yuan, with per capita monthly income of 4,395 yuan, including 10 students’ average monthly income surpass 10,000 yuan.

These "losers" in others’ eyes have become the winner who stand on their own feet through online store business. Jia Shaohua said any student can succeed by starting online business.

If the Chaoshan College data is true, the school students’ income is considerable. According to the national bureau of statistics, China's urban per capita income is 23, 900 yuan in 2011, or 2,000 yuan a month or so. These students' income is twice as much of urban residents.

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