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Young consumers boost online shopping spree (3)

(People's Daily Online)

16:57, December 12, 2012

Success and worries

According to data released by IDC, as of now, Taobao and Tmall directly create 4,677,000 jobs and indirectly provide 13,330,000 jobs.

Statistics said the success rate of university graduates’ start-up companies is less than 2 percent.

Cui Wanzhi said, it is determined by whether those people are potential entrepreneurs or not; Alibaba just provides a platform.

When it was launched in 2003, the whole year transaction of Taobao amounted to only 20 million yuan. In 2004, the transaction volume increased rapidly to 1 billion, in 2005 to 8 billion yuan, and exceeded 1 trillion yuan in 2012. Transaction volume of Taobao and Tmall grows almost 40,000 times in 10 years.

Taobao's rapid development is attributed to the fact that China's economic growth has never suspended for a moment over the decade.

Accompanied by the development, a variety of problems surfaced.

Homogenization of goods leads to the situation that in online sales, low price has become the only means of competition. A lot of entrepreneurial students earn only a couple of hundred yuan each month.

Ni Wenming said, although some shops are making big money, many shopkeepers have to go tp bed at two or three o’clock and get up at six in the morning. "I have to be online at any time, so that buyers can find me." Shopkeepers also do the packaging themselves, therefore health overdrafts inevitable.

At the end of October this year, due to excessive fatigue, the 29-year-old Taobao clothing store owner Xu Wenjun died on the way in the purchase. As women’s clothing is the most competitive section of Taobao, he can only guarantee four to five hours of sleep every day.

These things cannot stop the enthusiasm of entrepreneurs. Taobao shopkeepers keep putting commodities that you can name it online.

Jiang Qiping, Secretary-General of the Information Research Center of the Chinese Academy of Social Sciences, said that over the next decade, China will enter a critical period of domestic demand to promote economic. Singles Day online shopping spree reflects the power of e-commerce in stimulating and creating domestic demand. The online shopping activated China's huge domestic demand.

When online shopping accounted for 5 percent of the total retail sales of social consumer goods, it will cross the critical point, showing the potential of the outbreak and start generating global impact, turning into the starting point for changing the pattern of China's retail, Jiang Qiping said.

Source: China Youth Online

【1】 【2】 【3】


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