Many brick-and-mortar stores have started to sell products by means of live broadcasts to facilitate their business amid the pneumonia outbreak, Beijing Youth Daily reported.

A woman sells clothes through live broadcast in Beijing. (Photo/sipaphoto.com)

Data suggest that in the past month, the number of offline stores that have employed live broadcasts for the purpose of selling products increased by five fold, with shopping guides rising by 10 times on live streaming.

Because of live broadcasts in physical stores, the skincare brand Sulwhasoo has witnessed a 731 percent increase of its sales on its flagship store on the e-commerce platform Tmall.

Besides clothing and makeup brands, traditional furniture and home accessory brands have also secured results by means of live streaming. Easyhome, for one, hosted a total of 4,810 broadcasts among its 232 stores in February, bringing an estimated transaction volume of 480 million yuan.

To facilitate business, furniture brands allow consumers in some cities to choose products from local stores on the Internet and arrange for them to be delivered to their doorstep.

The increase in the frequency of broadcasts among brick-and-mortar stores has stimulated demand for talents in the field. Demands for live streaming professionals have recently increased by 132 percent, according to a report released by the career website zhaopin.com on March 18.