China's internet advertising market was worth 436.7 billion yuan in 2019, up 18.2 percent year-on-year, according to the latest report on internet advertising development.

Internet advertising via e-commerce platforms accounted for 35.9 percent of the total amount and ranked top while search engine ads followed with a proportion of 14.9 percent.

Revenues of advertising on short video platforms registered a notable rise of 43 percent to become the third-largest platform of internet advertising.

While technological innovation and the Internet of Things continued to expand advertising space, 5G is also believed to bring new possibilities to the field, experts noted.